Baylor University Brand Guide

Baylor United

One of the oldest and most enduring Baylor University symbols – and the single most recognized Baylor athletic mark – have come together to form one brand. The iconic, interlocking BU, whose roots on campus reach back nearly 100 years, takes its place at the forefront of a Baylor University Brand now united. Powerful, distinct and instantly recognizable, the new University Brand Mark forms the centerpiece of a Brand Identity that conveys our University to the world.

We are one Brand. One Baylor.

Explore

Unifying Our Brand.

The coming-together story of the Baylor brand – the momentum it creates, the opportunities it generates, and the responsibilities we all share in its success.

Building Our Brand.

Far more than a logo, mark, or symbol, our brand is our reputation. Ours was built on a foundation laid in 1845. And its future is in our hands.

Promoting Our Brand.

Recognized by millions of people around the world, our brand is our single most visible University ambassador. So we need it to shine.

Protecting Our Brand.

The value of the Baylor brand – shaped over nearly two centuries – is incalculable. So we want to protect it, with a set of standards worthy of the University it represents.