As members of the Baylor Family, we are all brand ambassadors.

Everything we do individually impacts how people think and feel about Baylor. When we pull together, we speak with a stronger voice. The more unified we are in our brand identity, the less fragmented we appear. The more recognized we become. Our messaging registers faster. Our marketing dollars go farther. Instead of diluting our brand, we crystallize it. And instead of getting lost in the clutter, we rise above it.

By presenting our identity consistently, not only can we convey our brand more clearly, we can amplify its potential impact. It begins with a commitment to working together for the benefit of the University.