Our digital visitors experience Baylor through social media, digital advertising and the wide array of baylor.edu websites. To make sure we deliver a consistent brand experience to all audiences across all platforms, we need to be consistent in our presentation. Continuity through design elements including colors, fonts and HTML structure along with consistent use of the University Brand Mark are critical in creating not only a cohesive Brand Image but a welcoming user experience.
Digital Brand elements extend and express the University’s Brand in the digital sphere. As with the University Brand Mark used in other mediums, the Digital Brand is protected by the U.S. Patent and Trademark Office. The Digital Brand may be used only according to the guidelines provided or by permission of Baylor University’s Division of Marketing and Communications.