Building Our Brand

Far more than a logo, mark or symbol, our brand is our reputation – a reflection of who we are and how we appear to millions of people around the world. Our brand helps people know us at a glance and gives students, faculty, staff, alums, donors and the greater community a way to show their pride in our University. Our brand embodies our mission, our core convictions, our promise of academic excellence, Christian commitment and transformational education within a caring community.