A brand has been described as “what other people say about you when you’re not in the room.”
Far more than a logo, mark or symbol, our brand is our reputation – a reflection of who we are and how we appear to millions of people around the world. Our brand helps people know us at a glance and gives students, faculty, staff, alumni, donors and the greater community a way to show their pride in our University. Our brand embodies our mission, our core convictions, our promise of academic excellence, Christian commitment and transformational education within a caring community.
Our brand is built on a foundation that was laid in 1845. We, like those who came before us, recognize that for the University to succeed in its mission, it must continue to evolve. Our unified Brand Identity is part of that evolution, as we honor our heritage while boldly pointing to our future.
And our brand’s success – the degree to which it helps generate memorable, positive impressions as we shine our light around the world – is in our hands.