This couldn’t happen at a more important time.
With competition increasing for prospective students, faculty, staff, fans and donors, universities must find ways to stand out, or be left behind. With so many schools all leveraging similar messages and identity tools, higher education is mired in a “sea of sameness.” Every university has a seal. Every university has a notable landmark. Every university has a date of establishment. But only one major university in America has the interlocking BU.
And that is just the beginning. Baylor Athletics’ partnership with NIKE – one of the world’s premier brand-building organizations – is re-launching the brand across athletic gear, stadium signage, premium items, spirit wear, social media, and in ways never imagined a few years ago. On any given game day, millions of eyes are focused on our brand, and thousands more experience our University online, in person and through social media.
As we move boldly to realize our aspirations to become the preeminent Christian research university, we need to mobilize all of our marketing assets and efforts into one powerfully cohesive, highly coordinated and universally consistent brand identity. Ours is an identity joined across athletics and academics, united as one University. One Brand. One Baylor.