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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
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  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Design Colors
  • Background Contrast
  • Size and Space Requirements
  • Design Colors
  • Fonts & Typography
  • Stationery
  • Helpful Do's & Don'ts

Design Colors

While Baylor’s official green and gold should be the go-to colors for most needs, there are times when adding variety can add value. To broaden the University’s color palette and expand opportunities for impactful design, the secondary color palette is available for use.

Secondary Green and Gold Color Palette

More greens. More golds. More options. These secondary hues can be used to add a different tone to a design while remaining true to the University’s official green and gold brand identity. However, these colors should not be used as part of the University Brand Mark.

Secondary Green and Gold Color Palette

Neutral Color Palette

The following grays also can be used as support colors for the official green and gold.

Neutral Color Palette

Accent Color Palette

For those instances where a greater range of color is called for, Baylor has carefully curated a supplemental palette of accent colors. Used strategically and sparingly, they can add visual interest, distinguish elements in a sequence or differentiate parts of a whole.

Accent Color Palette

Note: Green and gold should always be the prominent colors. Accent colors should not make up more than 30% of the total design.

ALSO AVAILABLE: Metallic Gold (PMS 871) and Metallic Silver (PMS 877).

Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Design Colors
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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