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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Digital Brand Digital Marketing Guides
  • Accessibility
  • Digital Identity
  • Digital Marketing Guides
  • Email Signature
  • Social Media

Digital Marketing Guides

Digital marketing advertisers, vendors service-providers, online program managers and others who represent the Baylor Brand in the online environment are expected to adhere to Baylor’s Brand Standards. Departments who contract for these services should connect vendors to the Digital Marketing Team for assistance in designing compliant templates. Websites, email and digital advertisements all must consistently display the University Brand Mark as described in these guidelines.

Digital Marketing Guidelines

The following guidelines outline some of the University's best practices in order that on-campus and University-sponsored partners operate equally when it comes to the Baylor brand and how it’s viewed in the marketplace.

  • Digital Advertising
  • Digital Analytics
  • Monitoring Social Media Comments
  • Retargeting
  • Social Media Best Practices
  • Social Media Guidelines

Email Marketing

The University provides a single template for its mass email system. For systems licensed through third-party providers, please contact Randy_Woodruff@baylor.edu to discuss application of the standard template.

Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Digital Brand Digital Marketing Guides
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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