Digital Identity
Consistent and coordinated use of the University Brand Mark is a vital part of preserving and enhancing the value of the Baylor Brand. The University Brand Mark is always prominently displayed in a global university web theme.
All public-facing University websites must use the University Brand Mark in accordance with the Brand Standards outlined in this site.
Theme
Baylor’s digital environment benefits from consistently applied standards. The University’s web theme is the digital expression of the Baylor Brand. It encompasses the entire appearance of the Baylor University website, including the header, footer and everything in between. Utilizing common colors, fonts, layouts and design elements, it is a direct reflection of our overall Brand.
The theme is provided through Baylor’s institutionally mandated Content Management System (CMS) that enables academic and administrative units to create and manage websites. All University public-facing websites should adhere to these guidelines as managed through baylor.edu/CMS
Colors
The University’s signature colors Baylor Green and University Gold, remain at the core of the digital Baylor Brand. Online, as in print, they form the primary palette we use to represent the University
Primary Digital Color Palette
 |
 |
|---|---|
| Baylor Green | University Gold |
| HEX: #154734 | HEX: #FFB81c |
| RGB: #21, 71, 52 | RGB: 255, 184, 28 |
Beyond the two Official Brand Colors, the Baylor web theme utilizes a diverse color palette carefully selected to enhance accessibility and usability of Baylor’s websites and digital communications. These colors are intended to enhance design and functionality and should never replace nor dominate Baylor’s Official Brand Colors.
Fonts
Visibility, legibility and consistency are crucial to delivering a positive brand experience online. The official Baylor University brand web fonts are included in the digital theme. Used across all our websites, they communicate clearly, providing consistent visual support for the Baylor Brand.
The primary brand web fonts are:
- Bio Sans
- Calluna