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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Digital Brand Digital Identity
  • Accessibility
  • Digital Identity
  • Digital Marketing Guides
  • Email Signature
  • Social Media

Digital Identity

Consistent and coordinated use of the University Brand Mark is a vital part of preserving and enhancing the value of the Baylor Brand. The University Brand Mark is always prominently displayed in a global university web theme.

All public-facing University websites must use the University Brand Mark in accordance with the Brand Standards outlined in this site.

Theme

Digital Identity

Baylor’s digital environment benefits from consistently applied standards. The University’s web theme is the digital expression of the Baylor Brand. It encompasses the entire appearance of the Baylor University website, including the header, footer and everything in between. Utilizing common colors, fonts, layouts and design elements, it is a direct reflection of our overall Brand.

The theme is provided through Baylor’s institutionally mandated Content Management System (CMS) that enables academic and administrative units to create and manage websites. All University public-facing websites should adhere to these guidelines as managed through baylor.edu/CMS

CONTENT MANAGEMENT SYSTEM

Colors

The University’s signature colors Baylor Green and University Gold, remain at the core of the digital Baylor Brand. Online, as in print, they form the primary palette we use to represent the University

Primary Digital Color Palette

Baylor Green
Baylor Gold
Baylor Green University Gold
HEX: #154734 HEX: #FFB81c
RGB: #21, 71, 52 RGB: 255, 184, 28


Beyond the two Official Brand Colors, the Baylor web theme utilizes a diverse color palette carefully selected to enhance accessibility and usability of Baylor’s websites and digital communications. These colors are intended to enhance design and functionality and should never replace nor dominate Baylor’s Official Brand Colors.

Official Brand Colors

Fonts

Visibility, legibility and consistency are crucial to delivering a positive brand experience online. The official Baylor University brand web fonts are included in the digital theme. Used across all our websites, they communicate clearly, providing consistent visual support for the Baylor Brand.

The primary brand web fonts are:

  • Bio Sans
  • Calluna
Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Digital Brand Digital Identity
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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