The BU Brand Standards encompass the University Brand Mark, Signatures, Colors, Names, Emblems and Institutional Marks that identify, represent and symbolize our University. Many of these elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines provided or by permission of Baylor University’s Division of Marketing and Communications or through Baylor’s Collegiate Licensing Office.
Our Brand Standards are simple to grasp, easy to follow and help ensure we’re all pulling in the same direction.
For more information, including tips on how to apply the standards to your entity or project, be sure to review the Brand Guidelines.
For easy access to official, pre-configured downloads and templates, check out the Brand Toolbox.
And for answers to questions not found here, please access Resources / Contacts.