Brand Standards

As a university, we continuously pursue excellence – for our students, for ourselves. The same goes for our brand. Seen and recognized by millions of people around the world, our brand is our single most visible University ambassador. So we not only need it to shine – we need it to shine consistently and brightly. That's why we have a set of standards.

The BU Brand Standards encompass the University Brand Mark, Signatures, Colors, Names, Emblems and Institutional Marks that identify, represent and symbolize our University. Many of these elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines provided or by permission of Baylor University’s Division of Marketing and Communications or through Baylor’s Collegiate Licensing Office.

Our Brand Standards are simple to grasp, easy to follow and help ensure we’re all pulling in the same direction.

For more information, including tips on how to apply the standards to your entity or project, be sure to review the Brand Guidelines.

For easy access to official, pre-configured downloads and templates, check out the Brand Toolbox.

And for answers to questions not found here, please access Resources / Contacts.

University Brand Mark

The University Brand Mark is the centerpiece of our visual identity.

Official Brand Signatures

Baylor’s Official Brand Signatures provide a simplified hierarchy to enable consistent branding for all entities across campus.

Official Brand Colors

The University's signature colors of Baylor Green and University Gold remain at the core of the Baylor Brand.

Official Institutional Marks

These marks are for special uses only, restricted to select events, official documents, internal programs and project-specific communications.