• Skip to main content
  • Skip to main navigation
Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts

Brand Standards

As a university, we continuously pursue excellence – for our students, for ourselves. The same goes for our brand. Seen and recognized by millions of people around the world, our brand is our single most visible University ambassador. So we not only need it to shine – we need it to shine consistently and brightly. That's why we have a set of standards.

Baylor BU Brand Guide Brand Standards
  • University Brand Mark
  • Official Brand Signatures
  • Official Brand Colors
  • Official Institutional Marks

The BU Brand Standards encompass the University Brand Mark, Signatures, Colors, Names, Emblems and Institutional Marks that identify, represent and symbolize our University. Many of these elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines provided or by permission of Baylor University’s Division of Marketing and Communications or through Baylor’s Collegiate Licensing Office.

Our Brand Standards are simple to grasp, easy to follow and help ensure we’re all pulling in the same direction.

For more information, including tips on how to apply the standards to your entity or project, be sure to review the Brand Guidelines.

For easy access to official, pre-configured downloads and templates, check out the Brand Toolbox.

And for answers to questions not found here, please access Resources / Contacts.

University Brand Mark
The University Brand Mark is the centerpiece of our visual identity.
University Brand Mark
Official Brand Signatures
Baylor’s Official Brand Signatures provide a simplified hierarchy to enable consistent branding for all entities across campus.
Official Brand Signatures
Official Brand Colors
The University's signature colors of Baylor Green and University Gold remain at the core of the Baylor Brand.
Official Brand Colors
Official Institutional Marks
These marks are for special uses only, restricted to select events, official documents, internal programs and project-specific communications.
Official Institutional Marks
Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Standards
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • #BaylorLights
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give Light
  • Give to Baylor
  • Illuminate
  • News
  • Pro Futuris
  • Search
  • Social Media
  • Baylor Libraries
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • More Academics
  • Athletics
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Accessibility
  • Anonymous Reporting
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Report It
  • Title IX
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678