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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts

Brand Guidelines

The BU Brand Guidelines are a great resource for navigating integration of the brand into design and communications. Here you'll find step-by-step rules and regulations governing the proper design, use, reproduction and applications of the Baylor Brand in most of its iterations across a variety of mediums.

Baylor BU Brand Guide Brand Guidelines
  • Background Contrast
  • Size and Space Requirements
  • Design Colors
  • Fonts & Typography
  • Stationery
  • Helpful Do's & Don'ts

As you begin to integrate the University Brand Mark and many of its applications into design and communications, you’ll find that some instances call for more than simply downloading the mark and dropping it onto a page. It calls for some judgment.

While crafting your messaging and developing your graphics, you’ll be faced with decisions involving use of color, typography, backgrounds, space and any number of elements that impact both your individual piece and the Baylor Brand.

The BU Brand Guidelines are a great resource for navigating those decisions. Here you’ll find step-by-step rules and regulations governing the proper design, use, reproduction and applications of the Baylor Brand in most of its iterations across a variety of mediums.

The Brand Guidelines outline color and design options, font selection and tips on how to enhance your design while maximizing the Brand. There’s even a helpful “Dos and Don’ts” list that provides answers to many of the most frequently asked questions.

For easy access to official, pre-configured downloads and templates, visit the Brand Toolbox.

For answers to questions not found in these guidelines, check out Resources / Contacts.

Background Contrast
Having enough contrast between the University Brand Mark and the background is important.
Background Contrast
Size and Space Requirements
We want our brand to stand out and be noticed. So give it room and show it respect.
Size and Space Requirements
Design Colors
While Baylor's official green and gold should be the go-to colors for most needs, there are times when adding variety can add value.
Design Colors
Fonts & Typography
Baylor's Official Type families communicate clearly and cleanly and are flexible across a wide range of applications.
Fonts & Typography
Stationery
Baylor University's official academic and administrative format must be used for letterhead, envelopes, mailing labels and business cards.
Stationery
Helpful Do's & Don'ts
Navigating the Baylor brand requires clear, concise guidelines.
Helpful Do's & Don'ts
Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Guidelines
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
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