As you begin to integrate the University Brand Mark and many of its applications into design and communications, you’ll find that some instances call for more than simply downloading the mark and dropping it onto a page. It calls for some judgment.

While crafting your messaging and developing your graphics, you’ll be faced with decisions involving use of color, typography, backgrounds, space and any number of elements that impact both your individual piece and the Baylor Brand.

The BU Brand Guidelines are a great resource for navigating those decisions. Here you’ll find step-by-step rules and regulations governing the proper design, use, reproduction and applications of the Baylor Brand in most of its iterations across a variety of mediums.

The Brand Guidelines outline color and design options, font selection and tips on how to enhance your design while maximizing the Brand. There’s even a helpful “Dos and Don’ts” list that provides answers to many of the most frequently asked questions.

For easy access to official, pre-configured downloads and templates, visit the Brand Toolbox.

For answers to questions not found in these guidelines, check out Resources / Contacts.