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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Size and Space Requirements
  • Background Contrast
  • Size and Space Requirements
  • Design Colors
  • Fonts & Typography
  • Stationery
  • Helpful Do's & Don'ts

Size and Space Requirements

Give It Room

We want our brand to stand out and be noticed. So we don’t crowd it. We give it space. And allow it to breathe. By allowing sufficient “clear space” around it, we help ensure that our brand is both visible and legible. When displaying the University Brand Mark, the following guidelines apply.

Baylor Brand Horizontal
Baylor Brand Vertical

Show it Respect

We’re proud of our brand, so we treat it with respect.

When displaying the University Brand Mark, make sure it’s legible, significant and appropriate for the size of the communication tool being produced. If the Brand Mark is too small, it loses its impact.

Below are approximate minimum sizes for various standard pieces of communication. The ideal size depends on the size of the piece and the relationship to other elements on the page.

Sample Size of Communication Tool Approx. Mark Width
(Horizontal)
Approx. Mark Width
(Stacked)
3.875" x 8.5" 2.75" 2.125"
5.5" x 8.5" 3.25" 2.5"
8.5" x 11" 3.875" 2.625"
11" x 17"+ 5"+ 3.875"+
Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Size and Space Requirements
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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