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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Background Contrast
  • Background Contrast
  • Size and Space Requirements
  • Design Colors
  • Fonts & Typography
  • Stationery
  • Helpful Do's & Don'ts

Background Contrast

Making sure that the Brand registers and has impact is not just a function of its size or color. The background upon which it’s placed also plays a role. Having enough contrast between the University Brand Mark and the background is important.

Light Backgrounds

On white or light backgrounds, the University Brand Mark should be printed in Baylor Green.

When a limited color palette prevents this, the University Brand Mark may be printed in black on white or reversed to white on a solid color background.

 

Brand Guidelines
Light Background

Medium Backgrounds

On backgrounds of medium value, you may print in Baylor Green or reverse to white, depending on the contrast. Again, the goal is to make sure the University Brand Mark stands out.

Background Contrast Child Page Image
Medium Background

Dark Backgrounds

On dark backgrounds, the preferred setup allows the BU to be displayed in University Gold, with the Baylor University wordmark reversed to white.

Dark Background
Dark Background

NOTE: This option applies to dark backgrounds only. You also may print the entire University Brand Mark in University Gold or reverse it to white, making sure there is sufficient contrast with the background.

Green
Gray Background
Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Guidelines Background Contrast
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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