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Baylor University
Brand Guide
  • Brand Overview
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
  • Resources / Contacts
Baylor BU Brand Guide Brand Standards Official Brand Signatures
  • University Brand Mark
  • Official Brand Signatures
  • Official Brand Colors
  • Official Institutional Marks

Official Brand Signatures

When communicating on behalf of our University, a specific school, college, division, department or office – often simultaneously – the combination of names can present a challenge. An organized system is important to guide these combinations.

Baylor’s Official Brand Signatures provide a simplified hierarchy to enable consistent branding for all entities across campus. All schools, colleges, centers, institutes and administrative units will have their pre-configured Official Signature aligned with the University Brand Mark. Schools, colleges and divisions will occupy the top/primary position immediately below the Brand Mark. Where applicable, departments and offices will be placed underneath.

Together, the Brand Mark and the accompanying Signature create a “lockup” that ensures consistency for every entity, every message, across every piece of communication. The easy-to-register-at-a-glance hierarchy works across multiple levels and is offered in two configurations – horizontal and stacked. An Official Brand Signature may be used in place of the University Brand Mark.

School, College & Division Level


 

College Horizontal Signature
College Vertical Signature

Department and Office Level


 

Department Horizontal Signature
Department Vertical Signature

Download Official Brand Signatures

Official downloads for schools, colleges and divisions are available in the Brand Toolbox and are organized within "Academic" or "Administrative" folders.

Download Official Brand Signatures

Request a Brand Signature

If you can not find your Brand Signature in the Brand Toolbox one may be requested. If your school, college or division has a marketing or communications director or coordinator, please work through them. If not, please email your request to MarketingDesign@baylor.edu and include your office or department’s full official name along with the school, college or division it falls under.

Request a Brand Signature

Note: As is the case with the University Brand Mark, Official Brand Signatures may not be reconstructed or altered in any way. Their consistent use helps both define and refine the Baylor Brand Identity. Likewise, the design/creation and/or external use of unique logos for individual schools/colleges/departments/units are prohibited.

Brand Overview
Brand Standards
Brand Guidelines
Digital Brand
Brand Toolbox
Resources / Contacts
Baylor BU Brand Guide Brand Standards Official Brand Signatures
  • Brand Overview
    Back
    • Unifying Our Brand
    • Building Our Brand
    • Promoting Our Brand
    • Protecting Our Brand
  • Brand Standards
    Back
    • University Brand Mark
    • Official Brand Signatures
    • Official Brand Colors
    • Official Institutional Marks
  • Brand Guidelines
    Back
    • Background Contrast
    • Size and Space Requirements
    • Design Colors
    • Fonts & Typography
    • Stationery
    • Helpful Do's & Don'ts
  • Digital Brand
    Back
    • Accessibility
    • Digital Identity
    • Digital Marketing Guides
    • Email Signature
    • Social Media
  • Brand Toolbox
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